HOOPNOTICA

ROSS X BUTE- ASSEMBLAGE, June 27th, 2012

The sight of Grace Jones hula hooping the way through her Diamond Jubilee performance in June got us thinking. When did a childhood pastime become that cool and is it responsible for the 64 year-old’s killer body? Through a little research we discovered Hoopnotica. The LA-based company uses weighted hula hoops to motivate clients to have fun while they work out. Believing holistic wellbeing is just as, if not more important to plain “working out,” their approach will have you laughing along with sweating, all the while concentrating on your core muscles. With one hour of this low-impact exercise burning between 300-600 calories, numerous DVDs and classes popping up in many cities, hula hooping is fast becoming the ultimate effective yet fun workout.

http://www.hoopnotica.com/

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